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As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type.

It’s no secret that Google is pushing Performance Max campaigns on advertisers.
In fact, Performance Max campaigns are replacing Smart Shopping and Local campaigns by the end of Q3 2022.

As the newer campaign type emerges as one of the new standards, Google is adding new features to help advertisers with this big change.

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Shines Digital is an independent Performance Marketing Agency offering transparent, innovative strategies that deliver long term results. Our team of certified experts excels in Growth Marketing, Conversion Rate Optimization and all things Performance Marketing. Our full-funnel, cross-channel planning and activation expertise spans Search Marketing, Social Media Marketing and every flavour of Programmatic. We are strategic, forward thinking growth accelerants with the results driven DNA and experience to lead and support your business journey. The Shines Digital customer portfolio includes innovative start-ups, globally expanding scale-ups, established household brand names and Australia's largest agencies looking to gain a performance marketing edge. We work with brands across Australia, Asia and as far as the US. We have an entrepreneurial culture that provides early, heightened responsibility, where your contribution is recognised and rewarded. At Shines Digital, you have the opportunity to positively impact the way brands grow. Get in touch now to see how we can work together. No question is too small, no connection is not worth making.

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Programmatic Advertising

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