It’s no secret that Google is pushing Performance Max campaigns on advertisers.
In fact, Performance Max campaigns are replacing Smart Shopping and Local campaigns by the end of Q3 2022.
As the newer campaign type emerges as one of the new standards, Google is adding new features to help advertisers with this big change.
Google has announced three new features that will be rolling out in the coming weeks. These features include:
While the Customer Acquisition goal type is new to Performance Max, it’s not new to Google Ads.
Customer Acquisition goals were available with Smart Shopping campaigns to start. With the forced migration over to Performance Max, Google is now making this available for that campaign type.
The goal type will allow you to do one of two things:
In the next few weeks, Google is rolling out Customer Interest Insights to the Insights page in Google Ads. This update will allow you to see search themes that are driving conversions.
This is a big deal because currently, there are no such insights in Performance Max campaigns. There has been very little details given to advertisers on what’s driving conversions.
In addition, Google is launching asset audience insights. This will tell you how your specific text, image and video assets resonate with specific audience segments.
The last insight being added to Performance Max are diagnostic insights. This will show you any potential setup issues that are preventing your ads from showing.
If Google does identify an issue, a suggestion is listed to help solve the problem.
Managing Partner, Europe
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