Article Analytics

3 reasons to switch to Google Analytics 4 right away

Less that a year from today Google Universal Analytics will stop processing data and everybody will be forced to start using the new version of Google's analytics tool. While there's still time to make the transition, there are several benefits of making the switch as soon as possible. 

Reason #1 – You want to have a full year of data by the time Universal Analytics stops working

When making marketing decisions we often do Year-over-year comparisons. As it is not possible to move Universal Analytics data into GA4, it’s important you get the new version integrated and collecting data right away. This way, a year from now you can still do YoY comparisons and look for longer-term trends. 

Reason #2 – Step up your analysis

Yes, many familiar reports are gone and this feels confusing at first, but this is deceptive. All the data is still there, it just requires some setup to get started (and a mindset change – everything is an event now!). At the end of the day, it provides us with much more flexibility and functionality – for example, it’s much easier to specify and analyse event funnels and understand the overlaps of different audience segments.  

Reason #3 – Build your competitive edge

The reality is that most companies will likely postpone migration until the very last moment. If you get started now and know how to drive marketing using GA4, you will be ahead of your competition when the time hits.

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