Digital Marketing Executive

${___('location')}: Sydney, Australia. We offer hybrid work arrangements. 

Shines Digital is in search of a Digital Marketing Executive who is passionate about driving performance and committed to delivering exceptional results for customers. The ideal candidate should have a minimum of three years of experience in managing Paid Search and Social campaigns, along with a strong desire to take on additional responsibilities in account management.

If you are a motivated and detail-oriented Digital Marketing professional with outstanding communication skills, keep reading!

Who Are We?

Shines Digital is a rapidly growing and innovative performance marketing agency, led by industry veterans with previous experience growing digital marketing agencies, as well as working client-side. We understand our customers and we know this industry inside-out. We are driven, passionate and always open to learning more, sharing what we do know and helping our team succeed in achieving their own goals, beyond the goals of the agency.

There is no one size fits all approach here, whether it comes to our staff or our customers, who receive a tailor-made service we are proud of. We work with exciting brands, including Australian household names, international brands, as well as innovative startups and scaleups taking their products to the global market.

We also know when to take a break, re-balance and maintain focus on the important things in life, of which work is just one. We are proud of our unique culture and genuinely care about our people, continually striving to get the balance right between high performance and a focus on our families and whatever makes the world go around for each of us outside of work. We are one team and look out for each other. We are only looking for people to join us who can do the same to help us grow our team into a community we will all be proud to be a part of. With an office located just 100m from Manly beach, you're welcome to duck out for a swim - the CEO does. And if the weather is great and you feel like it, we can take a meeting by the beach too.

Truly people-focused, joining Shines Digital means ample opportunity to grow and develop new skills, recognition of your achievement and reward when it's due.

What does the role entail?

1.    Customer Success
The Digital Marketing Executive's responsibilities involve assisting the Shines Digital team in the following Customer Success areas:

  • Developing and managing trusted relationships with customers, prioritising top-tier service, and a results-driven approach.
  • Cultivating profound insights into customer needs, industry trends, and target audiences to craft digital marketing strategies that drive success.
  • Regularly analysing market trends for actionable insights, optimising strategies to surpass ROAS targets.
  • Establishing clear, realistic campaign timelines to establish expectations and effectively communicating them to customers.

The ability to independently execute the tasks mentioned above within a reasonable timeframe is an expectation for the Digital Marketing Executive.

2.    Digital Marketing Solutions
The Digital Marketing Executive's responsibilities involve assisting the Shines Digital team in the following Digital Marketing Solutions areas:

  • Collaborating to deliver technology and service solutions tailored to meet customer needs.
  • Overseeing and managing the total paid media budget on behalf of customers.
  • Taking ownership of campaign strategy, executing advanced digital campaigns across various platforms (Search, Shopping, Social, Native, Display, Video) to drive customer business growth and success.
  • Managing bid management and optimisations in advertising platforms to enhance performance, while handling tight budgets and CPA constraints.
  • Applying advanced CRO methodologies to improve customers' landing pages, content, and other aspects of their digital properties influencing ROAS.

The ability to independently execute the tasks mentioned above within a reasonable timeframe is an expectation for the Digital Marketing Executive.

3.    Agency and Self
  • Staying current on the latest industry trends and incorporate best practices across various paid advertising channels.
  • Identifying opportunities within the customer portfolio aligned with their growth objectives.
  • Support in new business pitches or conduct pre-pitch analysis for both existing and prospective clients.
  • Contributing to internal processes by assisting in the creation of collateral materials for the benefit of both the team and customers.

What you will bring to the role:

  • You will have at least three years experience in managing Google Ads and Facebook Ads campaigns.
  • You are committed to delivering an excellent customer experience.
  • You are a hands-on quick learner who enjoys a challenge and is consistently seeking forward-thinking approaches to enhance campaign performance.
  • You are up to date with the latest digital marketing trends and best practices.
  • You possess a sound decision-making aptitude, being able to think on your feet, ask the right questions, move fast, and execute with precision.
  • You are both results-driven and creative.
  • You enjoy a mix of independent and collaborative work
  • You are highly organised, demonstrating a methodical approach to work while effectively managing a dynamic workload and meeting deadlines.
  • You have excellent communication skills, comfortable dealing with clients and management at all levels.
  • You have a thorough knowledge of Google Analytics and experience in detailed campaign reporting.
  • You have experience with reporting tools, the ability to translate quantitative analysis into insights for data-led decision-making.

Highly considered: 
  • Certifications in Google Ads and other Google products.
  • Previous experience in account management.
  • Experience with ecommerce and DTC brands, including hands-on experience with ecommerce platforms and tools.
  • Advanced proficiency in Excel/Google Sheets and experience with reporting tools, especially Google Data Studio.
  • Familiarity with Email Marketing tools.
  • Expertise in third-party tracking and attribution tools, funnel building software, and CRO/website optimisation tools.
  • Ability to craft attention-grabbing ad copy for Paid Search and Paid Social campaigns.
  • Hands-on experience beyond Google and Facebook (e.g., Bing Ads, TikTok Ads, LinkedIn Ads, Twitter Ads, Pinterest Ads, Outbrain).

    What you can expect from us:

    • A flexible, inclusive, transparent, and relaxed work environment that allows you to perform at your best.
    • Commitment to ensuring you have the resources, support, and guidance to work as your best self and to genuinely enjoy what you do.
    • Personal development opportunities, career goal support, and a success path aligned with your role and our company values
    • Openness to listen to your ideas, encouragement to contribute your perspective, and support for leveraging your entrepreneurial drive.
    • Diverse training tailored to your learning style, aptitudes, and career goals.
    • Trust in your ability to get the job done with dignity and integrity.

    If this sounds like you and we sound like your kind of people, we look forward to chatting to you soon. Email your CV to fleur@shinesdigital.com.

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    Manet Conolly

    Account Manager

    At Shines Digital I... help manage accounts and communications between our specialists and our clients. I can also be found helping out with creative reviews and content plans.

    I'm an expert in... all things creative and social!

    Previously I... worked as a graphic designer and content coordinator for a non-for-profit.

    Life's even brighter when I... get to aimlessly wandering around to find the best hidden brunch spots.

    A fun fact about me is... I’m a professional dog-sitter in my spare time!

    Scot Ennis


    At Shines Digital I... make sure the team is happy, balanced, and thriving. If I do that, then our wonderful people can deliver great results for our deserving clients.

    I'm an expert in... being dad to my three kids. At least, that’s what I like to think! (So if anyone has any tips I'm all ears.) I also advise businesses on growth and trade sales.

    Previously I... founded, built and sold Switched On Media (now Essence). And before that, I was a marketer at eBay and Procter and Gamble.

    Life's even brighter when I... spend time with my kids. I also love surfing as it's the only time I am not working and… well, not with the kids!!

    A fun fact about me is... I used to live in a tent in the jungle in Maui where I was a kitesurfing instructor. I have also been a bus driver in Japan until I crashed the bus (and it was only the second week in the job, sigh).

    Fleur Fletcher


    At Shines Digital I... ensure the team has what they need to give our clients a fantastic experience and improve their results. It's also important to me that the team feel like their work is aligned to their personal values and that they're having fun.

    I'm an expert in... keeping things simple and focusing on what's most important. 

    Previously I... have worked as a journalist, marketed hundreds of startups and led acquisition at Michelle Bridges 12WBT. 

    Life’s even brighter when I… am hugging my kids, taking ocean swims, enjoying drinks with friends and having lunches with my family.

    A fun fact about me is... I have a terrible poker face, but am strangely good at poker!

    Mark Gibson

    Account Manager

    At Shines Digital I... make sure our clients are happy, and keep the communication flowing smoothly to ensure great results.

    I'm an expert in... relationship building, community support and user experience.

    Previously I... was with Gumtree.com for eight years. Since then I've also worked on various startup platforms, before diving head first into digital marketing.

    Life’s even brighter when I… am coaching kids’ sports. (I have two young sporty boys). I also play ice hockey when I can, travel when allowed, and harvest honey when my bees let me.

    A fun fact about me is... I once spent six months inline skating around the world as part of an MTV reality tv show.

    Kadri Jäger

    Senior Growth Strategist

    At Shines Digital I... create strategies that help our clients grow. 

    I'm an expert in... developing successful campaigns across different digital channels. I love data analysis and also visualising data so that it is understandable for everyone. I’m also a certified Google Ads specialist.

    Previously I... worked as a B2B sales manager. I also have a masters degree in sociology and have worked as a data analyst, so I'm really comfortable with numbers. I love to say that my previous work experience has prepared me to be a good digital marketing strategist.

    Life’s even brighter when I… am travelling, enjoying good food, and going to the opera. It’s perfect when I can combine all three!

    A fun fact about me is... on average I visit 50+ concerts, plays and operas per year and read 50+ books (or 15,000 pages)!

    Kristi Kangro

    Digital Marketing Specialist

    At Shines Digital I... am a digital marketing specialist. 

    I'm an expert in... Google Ads, Analytics and Display.

    Previously I... worked in both service and retail and I also ran my own business. 

    Life's even brighter when I... am outside gardening. I also love reading and watching all things fantasy and sci-fi books, and sewing when I get a chance.

    A fun fact about me is... I was in an art group for 12 years but I can't draw!

    Kadri Kapsi

    Senior Digital Marketing Specialist

    At Shines Digital I... am a Senior Digital Marketing Specialist.

    I'm an expert in... 
    Google Ads.

    Previously I...
    was a Digital Marketing Specialist at a digital marketing agency for almost 5 years.

    Life's even brighter when I... 
    get to bake.

    A fun fact about me is...
     I've seen every episode of "Friends" over 10 times.

    Evelin Kivi

    Senior Digital Marketing Specialist

    At Shines Digital I... am a digital marketing specialist. 

    I'm an expert in... Google Ads search, video, display and measurement and also Google Analytics.

    Previously I... received an economics degree specialising in marketing. I've also been a marketing specialist at a beauty clinic, and helped Estonian musicians to market their new releases.

    Life's even brighter when I... get to enjoy singing and songwriting. 

    A fun fact about me is... I worked as an extra in the movie TENET. 

    Marianne Lekarkin

    Digital Marketing Specialist

    At Shines Digital I... am a digital marketing specialist. 

    I'm an expert in... political science and communications (I have a bachelor's degree). I also have several certifications from Google.

    Previously I... worked in a variety of customer service roles, and also as a sales agent for a cruise company in the Baltic Sea.

    Life's even brighter when I... go to the gym. I love all sorts of sports, from yoga to boxing and running. I also enjoy drawing, reading, and spending quality time with my friends and family.

    A fun fact about me is... I'm able to fall asleep where and whenever... (if I want)!

    Pearse Moran

    Senior Growth Strategist

    At Shines Digital I... lead the accounts team and help clients create full-funnel, omni-channel marketing campaigns.

    I'm an expert in... campaign ideation, email marketing, brand strategy and copywriting.

    Previously I... worked in the marketing team for World Nomads, a travel company operating in 140+ countries globally. During my time there I oversaw campaigns, content production, email marketing automation, and strategy.

    Life's even brighter when I... play poker, and sports like golf or soccer. Oh, and I don't mind a good book either!

    A fun fact about me is... I'm fairly fluent in Japanese, having studied from age four until finishing my degree.

    Patricia Penachio Tanabe

    Director of Technology and Operations

    At Shines Digital I... am involved in all things tech and process. It’s really exciting (at least, it is for me)!

    I'm an expert in... digital advertising, especially programmatic, strategy and data.

    Previously I... worked for global agencies like Dentsu Aegis Network and Havas on brands like L'Oreal, RedBull, Mercedes-Benz, and Reckitt Benckiser. In Australia, I’ve worked with big corporates like News Corp Australia… it has all led me here to Shines Digital!

    Life’s even brighter when I… spend quality time with family and friends over a good meal. Other ‘me time’ activities include yoga, reading, and going to the beach.

    A fun fact about me is... my childhood dream was to sell coconuts at the beach. I'm selling ads instead of coconuts, but at least I'm by the beach!

    Taavi Raidma


    At Shines Digital I... love building dashboards, setting up campaigns and digging deep into the results to figure out what works and what doesn't.

    I'm an expert in... search, display and social advertising, SEO, CRO, data analytics, email automation, and marketing training. I also know my way around ad platforms like Google, Facebook ads, and TikTok (to name a few), as well as Google Analytics and Data Studio, and ActiveCampaign.

    Previously I... studied economics, management and economic development in the US and UK. I'm a Google Certified Trainer.

    Life’s even brighter when I… am playing one of my seven guitars or reading a Stephen King book!

    A fun fact about me is... I love mushroom picking and I brew my own mushroom tincture.

    Allan Whatmore

    New Business Director

    At Shines Digital I... help with new relationships (business owners and marketing teams) looking to execute effective marketing campaigns and build deeper connections with their customers

    I'm an expert in... B2B sales and account management. I'm passionate about adding value, solving problems, learning new skills, building meaningful connections and doing something that benefits the next generation.

    Previously I... ran my own marketplace start-up (in sustainable retail), prior to that I worked in sales/ distribution type roles across a few industries (Financial Services, Funds Management, Commodities and Capital Markets). I completed a Grad Cert in Management at AGSM (UNSW) as well as over 60+ Short Courses on LinkedIn. I'm also a member of YCombinator’s Start-up School.

    Life's even brighter when I… am eating good food and spending time with my wife and daughter.

    A fun fact about me is... I love to cook, I have 2 fluffy cats and Oporto is my favourite fast food.

    Ash Zaman

    Account Director

    At Shines Digital I... become an extension of the clients marketing team and help them kick goals.

    I'm an expert in... brand management and strategy, UI/UX, public relations, copywriting, social, email and customer experience.

    Previously I... spent 5 years at nib Travel working across multiple marketing channels - public relations, SEO, social, content, influencer and email to name a few.

    Life's even brighter when I… am watching a good documentary or reading a good book.

    A fun fact about me is... I was born upside down (breech birth). It remains a running punchline amongst family and friends to this day *sigh*

    John den Haan

    Digital Measurement, Data and SEO

    At Shines Digital I... make sure clients have the data to know what's working and what's not, and help them get found on Google as well!

    I'm an expert in... all the scary stuff. Google Analytics 4, Tag Manager, Javascript, Python, HTML, CSS, SQL and a whole bunch of other acronyms.

    Previously I... worked as the head of SEO at Switched On, and after that became Data & Insight Lead at AKQA Media (now Essence Mediacom).

    Life’s even brighter when I... am in Thailand or Bali.

    A fun fact about me is... I often sneeze when I eat something with a wasabi or mint flavour.

    Sandra Jawad

    Marketing Executive

    Lilly Moussa

    TikTok and Content Specialist

    At Shines Digital I... edit, create and ideate content for all social platforms but mainly TikTok!

    I'm an expert in... all things TikTok and creative ideas.

    Previously I... worked for various companies in different sectors ranging from fashion, lifestyle and entertainment.

    Life’s even brighter when I... go to the gym or putting my endless scrolling on TikTok to good use!

    A fun fact about me is... I do some acting gigs on the side.

    Alex Mills

    Social Media Specialist

    At Shines Digital I... help the team with video and content creation.

    I'm an expert in... social media strategy, developing effective systems and processes to deliver captivating content that drives results.

    Previously I... worked in other creative and advertising agencies before becoming independent.

    Life’s even brighter when I... when I am watching my beloved Ipswich Town win or if I am in a sweaty moshpit watching a hardcore punk band.

    A fun fact about me is... I am in an Ed Sheeran music video!